By Matthew Rathbun, CRS
Nearly every agent I speak to these days defines their current mental state as “overwhelmed.” It is a common feeling among most agents, but it does not need to be that way. The highest income earning REALTORS® understand the significant role systems and productivity tools play in enhancing their business performance, streamlining their processes and increasing their bottom line. I have worked with hundreds of agents over the years, and one of the things that has always been a differentiator between a successful agent and a struggling agent was the marriage between hard work and the right systems. Sustainable careers require the organized execution of the right tools and systems.
The impact of systems on your business
The beauty of systems lies in their ability to provide structure and order to an otherwise chaotic world. In real estate, this could mean a systematic approach to handling client inquiries, scheduling property visits, managing contracts or executing your marketing strategy.
Effective systems eliminate waste, reduce repetitive tasks and prevent crucial items from slipping through the cracks. They provide a consistent, repeatable process that can be scaled up as your business grows, allowing for efficient and streamlined operations and improving the overall business. And, more than anything, the right systems and productivity tools will help you enjoy your family life and sleep better.
Harnessing the power of technology
We live in a world of technological advancements, and the realm of real estate is not immune to these innovations. Emerging technologies, particularly artificial intelligence (AI), offer unprecedented opportunities to refine and enhance your systems.
AI can help analyze data, predict market trends, streamline transactions and personalize customer interactions. Popular tools like NAR’s Realtors Property Resource and Canva have recently integrated AI resources that can make any agent look like a rockstar. By integrating AI into your systems, you can harness the power of technology to take your business to the next level. Technology is no longer an optional tool for the REALTOR® who wants to remain competitive in our current and future world. Every day, a new tool or resource emerges that could empower the agent to have a more productive career without the overhead or stress of additional staff.
Course updates and refreshers
If you’ve taken our previous productivity courses or even the RRC Systems Will Set You Free course, you may wonder if it’s worth investing your time in the newly updated version. The answer is an unequivocal yes. Things change all the time, and thus we update our courses routinely. The updated course is more than just using checklists—the class is designed to help you understand, create and implement a productivity system that is unique to you and solves problems that you are having. We have revamped the course to include the latest advancements in technology, specifically focusing on how to leverage AI in your systems for maximized productivity.
Now, more than ever, education is a critical part of our lives as agents. We are knowledge workers, and knowing how to help our clients is how we show value to them. Knowing how to help manage our business while reducing stress and liability is how we value ourselves and make sure we’re the best agents we can be for our clients.
Enroll in our updated RRC course, Systems Will Set You Free, at CRS.com/catalogsearch.
Photo: iStock.com/ipuwadol
