According to a new survey from Inman, the Inman Intel Index, residential real estate professionals are, on the whole, sticking with confirmed methods of generating business in a down market.
Old-school networking is still regarded as a preferred tactic for generating leads and making the contacts so crucial to business success in the real estate industry. More than half (53%) of the survey respondents said that networking offered the best return on the time and effort they spent on the activity, compared to 16% who preferred social media and 7% who bought leads or used lead-generation software.
Face-to-face (or phone-to-phone) networking has proven useful in recent months—41% of respondents say they will continue or increase this method—while a slightly smaller percentage (31%) plan to increase their social media presence, and 10% will boost their open house availability.
Photo: iStock.com/Pekic
