Why does RRC need a strategic plan?
There comes a time in every business’s life when a plan is needed to grow to the next level. We believe this is the right time for our organization to determine the direction that RRC will take over the next few years. While we strive to empower real estate professionals to reach their full potential through education, networking, referrals and business resources—the how is evolving as the industry evolves and we must stay ahead of the curve.
To give us a real-world range of opinions, we assembled a diverse strategic planning group of experts, including our board of directors as well as industry leaders outside our organization, state leaders, volunteers, members and RRC senior staff. All provided input in the development of the strategic framework that will:
- Better define who our target audiences/segments are and how we reach them.
- Better formulate our value proposition: Why belong to the Council? Why remain a member of the Council?
- Focus on expanding education reach to attract new participants in order to increase revenue, create a pool of new potential members and reinforce the message that our education is a path to success.
The new strategic framework for RRC is broken down into three main categories, with several strategic goals under each category.
Value to Real Estate Professionals
- To be the indispensable business development resource for success-driven real estate professionals at each stage of their career.
- To be the industry’s source for timely, leading-edge education and the gold standard designation for achievement and professionalism in real estate.
- To be the top-producing REALTOR® community of likeminded professionals who come together to learn, network, collaborate and share business opportunities through a robust referral system.
Communication, Outreach and Influence
- To be a sought-after partner with brokers and real estate organizations for access to and distribution of quality education and business resources, raising the standard of practice in real estate.
- To be a model for use of technology and innovative techniques to communicate, engage and deliver programs and services.
Organizational Development and Sustainability
- To operate with the structure, financial capacity, leadership and active member engagement needed to achieve Council goals and meet the business development needs of real estate professionals as those change.
Our vision to be the premier business development organization for REALTORS® and international real estate professionals is at the heart of the strategic plan. This plan allows our organization to be agile and flexible, and able to respond to industry and member needs.
Share Your Thoughts
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