You are rushing from one property to the next, answering phone calls at all hours and spending weekends at open houses—you do not have time to waste on doing things manually.
In an industry like real estate, time and productivity are everything, and there is a lot of software out there to help simplify your business and maximize profit. We have rounded up four programs that CRSs say are their favorites.
Cloud CMA
Cloud CMA is the easy way for agents to write more offers and win more listings with beautifully branded, customizable reports called Comparative Market Analysis reports.
Cloud CMA is user-friendly, and agents particularly like the ability to go directly from property pages in the MLS to cloud CMA with the selected properties. They also like the ease with which users can modify values and customize the final PDF or printout.
For many agents, it is included in your MLS membership; there is also a free trial. Pricing starts at $45 a month.
Revaluate
Revaluate helps agents and brokers generate seller leads using predictive analytics based on artificial intelligence algorithms. Based on consumer, demographic and social media data, the software identifies homeowners who are likely to move within the next few months. Check out Revaluate if you want to buy fewer leads, and save time and energy by increasing the success rate of cold calling potential sellers.
Revaluate does not publish pricing information. The company bases the price for its service on the number of contacts in the agent’s database.
The more contacts, the higher the price.
Outlook
Outlook is part of Microsoft 365’s suite of products and is a contact database system that many agents like for one reason: In one convenient location, they can see all of their emails, their calendar events and their contact database—and they all sync together and can be merged with the drag-and-drop function.
For some, it may be just an email system, but there is also Outlook Customer Manager, a customer relationship management (CRM) application within the Microsoft Outlook email client.
Outlook Customer Manager essentially turns Outlook into a smart sales inbox.
Outlook usage plans start at $5 a month.
InTouch Systems
Several real estate agents are moving from typical marketing platforms to InTouch.
InTouch Systems is a content marketing software that builds brand awareness through personalized email and social media by providing valuable homeowner information to an agent’s contacts not only when they buy and sell, but all the years in between. InTouch content marketing produces a digital footprint that improves SEO and helps the public find you.
Prices are listed as $39 a month or $399 annually.
App or Software: What is the difference?
The term “app” is an abbreviation that describes a type of application software that performs a single function. Application software, by contrast, is usually designed to tackle multiple tasks. Applications are a form of software, but not all software is an application. Desktop and web applications often have broader functionality, although web applications can still perform on mobile devices. Mobile applications are generally more user-specific. They are usually delivered via the app store that’s associated with your device’s operating system. Mobile apps can be delivered directly to your desktop, but they are designed specifically for use on mobile devices.
Source: Tateeda.com
Evaluate your technology and develop a plan to maximize your return on investment with RRC’s special Technology eLearning bundle available in the education catalog on CRS.com.
Photo: iStock.com/anyaberkut
