Many pr
ospective homebuyers start their search online. To engage them, you need high-quality photos and videos. Data show that, in general, homes listed with professional real estate property photography sell faster than those with amateur images.
As smartphone cameras continue to evolve, some REALTORS® are relying more on their mobile devices for their real estate photography instead of using professional photographers with sophisticated digital cameras. So are professional photographers losing their grip on real estate photography?
The cameras used by professional real estate photographers are technically superior to smartphone cameras. Professionals can also provide better angles, lighting and composition, as well as skilled color correction and post-processing adjustments, virtual staging and more. However, with ongoing technical improvements in smartphone cameras and editing tools, professional photographers in the real estate industry could soon be an endangered species. For real estate photography, the recent addition of ultra-wide-angle lenses on smartphones can help agents capture an image of a small room. And the current resolution of photos from high-end phones is sufficient for capturing high-quality real estate images.
Professional photography can be more easily justified with high-end properties, but some agents who are proficient with the use of a smartphone camera and editing tools can produce images that are convenient to grab with the device they have easily available.
Photo: iStock.com/Feverpitched
