With this issue, RRC is unveiling a redesign for The Residential Specialist magazine that we feel aligns strongly with our goal to produce engaging, insightful and inspiring information vital for real estate professionals. Readers will benefit from less clutter, better navigation and a modern look and feel. In-depth features, industry insights, emerging market trends, critical business tools, member perspectives and association news highlights will still be a part of each issue, but with a new branded name that captures their essence better. Based on previous readership surveys, we’ve learned that tech and legal issues and advice are of great importance to RRC members, so we added new columns catering specifically to those topics. The purpose of The Residential Specialist is to effectively communicate industry trends and practical advice that’s vital for real estate professionals, and this goal—along with reader feedback—drove the redesign choices made by the creative team, including the publication’s voice, tone, structure, fonts, color palette, content categories and more.
New Look, Same Great Content
