With today’s market being as competitive as ever, it’s important to distinguish yourself among other REALTORS® and win over your clients. One way to boost your credentials is with certifications—getting certified in specialized skill sets shows you’ve dedicated both the time and effort to master competencies to better assist your clients. When they see you’ve gone the extra mile to continue your education in certain fields, clients will feel more confident in leaning on you during their homebuying or selling process.
The Council’s certifications help you better serve clients, facilitate listings and transactions, stand out with unique marketing ideas, build relationships and act on what you’ve learned. Here’s a look at the professional certificates you can choose from:
Real Estate Investing Certification — NEW
Interested in growing your financial portfolio? This certification’s curriculum focuses on working with real estate investors and how you can become an investor yourself. Add this certification, and you’re one step closer to becoming an investing powerhouse.
Inside Sales Agent Certification — COMING SOON
Inside sales agents (ISAs) are the key to unlocking up to five times more income for a real estate team rather than just relying on their standard sphere of influence. With this certification, you’ll learn a variety of skills you can use to become an ISA and tap into the high earning potential of this career path.
Negotiations Certificate
Looking to fine-tune your negotiating skills and turn a “no” into a “yes”? These courses dive deep into the psychological aspects of negotiations, allowing agents to master this skill and grow their expertise.
Luxury Homes Certification
This certification is for agents looking to hone their skills in the ever-growing luxury home market. The courses included give REALTORS® the knowledge needed to approach this niche market, including pricing strategies, negotiation tactics and how to stand out from the crowd.
Smart Home Certification
The Smart Home Certification is for the REALTOR® who wants to develop their expertise in the technology, privacy issues and transaction best practices involved with selling and buying smart homes.
Residential Listing Certificate
This program helps REALTORS® master the art of listing residential properties. Enhance and differentiate your listings with the strategies and tools provided in these courses.
Digital Marketing: Social Media Certification
In today’s day and age, to be a master marketer, a REALTOR® should be on social media. This certification will make you an expert in various social media resources and sites that can help promote your business and the properties you represent.
Don’t lose out on another client—look to see which skills you can sharpen, and begin your certification journey. The more you learn, the more you have to offer as an agent.
To learn more about all of the certifications available from RRC, visit CRS.com/learn/certificates.
Photo: iStock.com/Rawpixel
