From the desk of Tricia Nekota, CRS, RRC President
Did you know Residential Real Estate Council (RRC) has a “conference within a conference” at NAR NXT, The REALTOR® Experience? Every year in late fall, the RRC Conference is a pivotal gathering of CRS Designees, CRS candidates and prospects beyond administrative functions like committee and Board of Directors meetings. It provides a platform for celebrating RRC’s achievements over the past year while navigating industry challenges and opportunities. Designees, members, volunteer leaders and friends of the Council gather for RRC-sponsored professional development and networking. We do what we do best—expand our skills and knowledge base while networking because #CRSMeansBusiness.
I am excited to personally invite you to join #TeamRRC for the REALTORS® Relief Foundation’s (RRF) 5K Run. You can run, walk or cheer from the sidelines. RRF’s goal is to raise $100,000 and any size contribution closes in on this goal. Joining #TeamRRC in Boston is a “wicked smart” choice, and by supporting the RRF 5K Run, we demonstrate that we are stronger and better together!
Speaking of being “wicked smart,” in this issue, we focus on utilizing technology tools that enhance your services in the rapidly evolving real estate market. Guiding clients through the real estate process has never been more efficient and seamless, thanks to the integration of advanced technology. Isn’t it wonderful to have a suite of digital tools at our disposal to enhance our clients’ experience? One key innovation is digital mapping and virtual tours. This allows our clients to explore properties in 360-degree detail from the comfort of their own homes before scheduling an appointment. This saves time and helps clients narrow their choices, ensuring their physical visits are focused and productive.
Another essential tool in the modern real estate toolkit is the mortgage calculator. I love utilizing these online calculators; they help me quickly estimate monthly payments, understand different loan options and assess what my clients can afford based on their financial situation. By integrating mortgage calculators into your websites or apps, you can empower clients with the information they need to make informed decisions about their financing options.
Lastly, artificial intelligence (AI) further enhances clients’ experience by providing efficient services. AI-powered chatbots, for example, can answer client questions or inquiries instantly. Furthermore, AI can streamline administrative tasks, which allows us to focus more on building relationships and offering personalized advice. And I know this is important to us all! By leveraging various technology tools, we can offer a more responsive, tailored and insightful service, ultimately guiding our clients through the complex process of buying or selling a property with greater ease and confidence. And don’t forget to register for RRC’s Virtual Summit in October on AI!
Photo: JamesBrey E+ via Getty Images
