Has The Smart Home Arrived?
A new study finds that many American homeowners are interested in so-called smart home technology. The Coldwell Banker Real Estate Smart Home Marketplace Survey finds that homeowners are willing to pay extra for smart-home tech, and 45 percent either own smart-home technology already or plan to invest in it in 2016.
When it comes to how consumers define what makes a home smart, the top selections were security (e.g., locks and alarm systems 63 percent), temperature control (e.g., thermostats and fans 63 percent), lighting (e.g., light bulbs and lighting systems 58 percent) and safety (e.g., fire/carbon monoxide detectors and nightlights 56 percent).
More than half of homeowners (54 percent) say they would purchase or install smart-home products if they were selling their home and knew that doing so would make it sell faster. Of homeowners who said they’d purchase or install smart-home products, 65 percent would pay $1,500 or more and 40 percent would pay $3,000 or more to make their home smart.
