New video series launches this month.
As a Certified Residential Specialist, you’ve heard the Council talk a lot about why agents should become CRS members: It’s the education, the networking and the esteem of having the designation only 3 percent of REALTORS® earn. That’s the message we share with potential members every day. But that message is most powerful when it’s coming from you.
That’s why we launched a new video series featuring some of our most active CRS members talking about why they joined the Council and why they continue to value their membership, participate in our events and promote the designation among consumers and other REALTORS® every day.
In the videos, Kurt Thompson, CRS, offers four reasons for joining CRS, including the lifelong friendships and opportunities for mentorship and growth. Holli Woodward, CRS, touches on how the CRS education has been a game-changer for her career. And these are just two examples.
The video series is rolling out now and will be prominently featured all year. We will be using the videos in targeted social media campaigns to REALTORS® who are not yet CRS Designees. They will also be shared with potential members through our numerous marketing outreach efforts. Our national and state leaders, as well as our ambassadors and educators, will use the videos as recruitment tools when they meet with potential members.
We want you to use the videos to spread the word as well. Tell your fellow REALTORS® about CRS and share with them the passion and dedication our members have. We all want to work with more professional real estate agents. In fact, the National Association of REALTORS® identified masses of untrained, unethical and incompetent agents hurting the reputation of REALTORS® as the No. 1 threat to the credibility of our industry. This comes at a time when many online real estate tools have made it easier than ever for buyers and sellers to go it alone. Our value to consumers is in our education, our trustworthiness and our experience. That’s the future of our profession, and CRS Designees are at the leading edge.
We all have a stake in building that public trust of REALTORS®. Raising the level of education and professionalism among our colleagues means working with more knowledgeable and professional agents every day—and that makes our everyday lives a little easier and more fun.
You can find these videos online at the CRS YouTube channel, and share them directly from there.
